How I learned to stop worrying and love crowdfunding

Short Form


Are you an open source programmer looking to get more support for your work? Here's what we learned from our crowdfunding campaigns.


In this crowdfunding presentation you will learn what worked and how we activated an online community that had never been touched before. We’ve also interviewed a number of people about their crowdfunding campaigns and we will share their experiences too.

Finally we will draw this all back to how you could use crowdfunding to support your open source projects

You will learn:

–Crowdfunding 101: How 3 people raised over $100,000 on Kickstarter, each.
–How to launch a campaign
–Timing your campaign
–Different pieces of a campaign
–What we learned from our Indiegogo campaign

Helping your supporters feel the love
–What supporters crave
–Finding where they’re talking about you
–Highlighting what they’re doing in your campaign
–How to apply what we learned directly to your open source project

Why should you trust us?

Steve Havelka ran two crowdfunding campaigns in the last year. He ran his first ever Indiegogo campaign and his first Patreon campaign.

Mazarine Treyz has consulted on crowdfunding campaigns for the last three years. She is constantly researching and testing how to get more people to click donate, whether it’s on your crowdfunding campaign or on your website.

In the last couple years she’s helped people raise $5,000, $4,200, and $30,000 with their crowdfunding campaigns. And she’s helped nonprofits raise more with online giving through emails in the last year, including results of $4,000, $1,200 (From a nonprofit that had never sent out emails before) and more.

She’s helped many nonprofits get more with online giving and crowdfunding, including arts nonprofits, social services nonprofits, and individuals.


#crowdfunding, #pokeythepenguin, #stevehavelka, #internet, #opensource

Speaking experience

Speaking Engagements include:

Fundraising Success Virtual Conference (2014)
Idaho Nonprofit Center (2014)
Mississippi Center for Nonprofits (2014)
Association of Fundraising Professionals National (2014)
4Good (2014)
Washington State SBDC (2014)
GuideStar (2013, 2015)
Blackbaud (2013-2014)
VolunteerMatch (2013-2014)
Downs Syndrome Affiliates in Action national webinars (2013-2014)
Fundraising Success Magazine Virtual Conference (2013)
Meals on Wheels National (2012-2014)
National SBA Small Business Week (2013)
Oregon Small Business Development Centers state-wide online training seminars (2013-2014)
The Scleroderma Foundation National Leadership Conference (2012-2013)
IRS/SBA/SSA webinars (2013)
Willamette Valley Development Officers (2013)
University of Portland’s Master’s in Nonprofit Management program (2012)
Meals on Wheels National training seminars (2012)
Center for Nonprofit Organizations at Austin Community College (2011)
Young Nonprofit Professionals Network in Austin (2011)
Texas Association for Nonprofit Organizations (TANO) (2010) and more.