Building community with Twitter chats

Short Form


The team building community around a book called The Open Organization wanted to see how social media could enhance our efforts. We investigated and successfully used Twitter chats as a way to continue conversation and dialog around what it means to be an open leader. Now it's time to share what we've learned so you can do the same thing for your community.


Can you use social media to create more than a following? Do you want more engaged and active followers as part of your community? During a 7-week sprint, we learned exactly how to do this. While hosting a virtual book club, I organized an effort to host a weekly Twitter Chat on topics around open source leadership over a seven week period. We tried something new each week. We learned something new each week. And we failed a few times.

Find out how we planned and executed the campaign, and how we are continuing to engage with those who participated. This presentation will share:

  • techniques for building community by using social media
  • best practices for promoting and leading a Twitter chat
  • failures from our experience
  • how to measure the success of the sprint
  • ideas on how you can use Twitter chats to build community


twitter, community building

Speaking experience

I am an experienced speaker who regularly presents at open source conferences. I spoke at 10 different conferences in 2015. I've delivered several keynotes including ApacheCon [1] and POSSCON [2]. A list of all my speaking engagements can be found at:

[1] -
[2] -


  • Jhibbets profile

    Jason Hibbets / Red Hat


    Jason Hibbets is a senior community evangelist in Corporate Marketing at Red Hat where he is a community manager for He has been with Red Hat since 2003 and is the author of The foundation for an open source city. Prior roles include senior marketing specialist, project manager, Red Hat Knowledgebase maintainer, and support engineer. Follow him on Twitter: @jhibbets.

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