SugarCRM - Your next open source business application framework



This talk will explore using SugarCRM outside of it's normal usage as a CRM application, instead using it as an open source business application platform.


SugarCRM is the world’s leading provider of commercial open source CRM software, available in both an On-Demand and On-Premise version and comes with an open source license. What most people don’t realize is that SugarCRM is also a very extensible and easy to use open source business application platform, enabling you to automate and manage your organization’s processes with ease, building upon a powerful application framework tailor made for business applications. In this talk we’ll explore the platform and what all it provides, and show how easy it is to customize and build upon it from the GUI as well as through writing PHP code.

Speaking experience


  • John mertic 1500x2100 04 10 2012 casual

    John Mertic



    John Mertic serves as the Community Manager for SugarCRM, having several years of experience with PHP web applications and open source communities. A frequent conference speaker and an avid writer, he has been published in php|architect, IBM Developerworks, and in the Apple Developer Connection, and is the author of the book ‘The Definitive Guide to SugarCRM: Better Business Applications’ and the book ‘Building on SugarCRM: Creating Applications the Easy Way’. He has also contributed to many open source projects, most notably the PHP project where is the creator and maintainer of the PHP Windows Installer.