A NoOps Kind of World

Short Form


Startups have received more funding since 2010 than at any other point in history. This is credited to a few reasons – low barrier to entry and the recent employment market in the US. Most importantly, however, is the role that core cloud technologies have played. We will discuss the history of the cloud, and how it has impacted startups and large corporations alike.


As cloud adoption has steadily increased, more developers are looking to it and its cost saving promise to host their applications. We believe that the future of the cloud is a future of NoOps, where building and running an application is purely a developer process, and where developers are not having to spend time doing operations work. The cloud savings pared with increased productivity, velocity and development agility makes it the fully realized promise of the cloud, typified by managed PaaS offerings. With the ability to free developers’ time to do what they do best, we are enabling them to easily start even more companies and build ever-improving products. This presentation will discuss the timeline of the cloud and its path to NoOps, starting with the 1990’s boom of startup funding and predicting the inevitable changes to come through 2013, as well as the implications that NoOps will have on businesses.

Speaking experience

Lucas has spoken at a number of industry-leading events, including GigaOM Structure and OSCON. He will be participate on a panel at GigaOM Structure again this year in June, as well as giving a keynote address at PHP Tek.


  • Lucas headshot

    Lucas Carlson



    Lucas Carlson is the CEO of AppFog, which he founded in September 2010. Before AppFog, Lucas led the development of MOG, a web 2.0, music-based, popular social networking application, from the ground up with Ruby on Rails and MySQL. At MOG, he wrote the majority of the code base, created an architecture that could scale as the community grew, and hired, led and cultivated a technical team. MOG.com is currently one of the five most popular Ruby on Rails sites on the web. He has authored over a dozen Ruby libraries, including the Ruby Cookbook, and contributed to various others including Rails and RedCloth. Lucas participates in industry groups and speaking engagements on a regular basis around the country.